Bcg matrix of amul products pdf files

I gratefully acknowledge the support received from amul, idrc, canada, center. Stars question marks cash cows dogs it is based on the combination of market growth and market share relative to the next best competitor. Analysis of effectiveness of amul apo retail business 1. Product for every one product mix of amul amul product diversification the 3 cs amul bcg matrix amul product portfolio what more. What links here related changes upload file special pages permanent link page. Financial analysts and institutional investors meet. Discuss product strategy by amul within the marketing management rm, im forums, part of the resolve your query get help and discuss projects category. Analysis of effectiveness of amul apo retail business. The application of bcg matrix on the brand can provide information about the products that are a source of revenue for the organization. Product strategy amul should concentrate on pizzas more rather than thinking it as a means to increase the sales of. Product line consistency the lesser the variations between the products, the more is the product line consistency.

Moreover it can also help in pointing out the products that hold no prominent growth chances in the future due to industry trends and market share. These are the products which are in low growth markets with high market share. Ansoff matrix analysis product existing new market penetration product development existing fat free dessert. Therefore, stars even tually become cash cows if they hold their market. According to this technique, businesses or product are classified as low or high performers depending upon their market growth rate and. A swot analysis, covering an organisations strengths, weaknesses, opportunities and threats, is a tool often used as part of an organisations policy and decisionmaking process. Amul brand is a renowned name in the dairy industry in india, supplying milk, butter and other dairy related products to the indian population. Pdf topic bcg matrix of amul india edoc site edoc site download bcg. Amul has spurred the white revolution of india, which has made india the largest producer of milk and milk products in the world. In the early 1970s bruce henderson of boston consulting group developed a technique. Market penetration, market development, product development and.

It is a portfolio planning model which is based on the observation that a companys business units can be classified in to four categories. Amuls product range includes milk powders, milk, butter, ghee, cheese, curd, chocolate, ice cream, cream, shrikhand, paneer, gulab jamuns, basundi, nutramul brand and others. Analysis of product life cycle and management strategies. A project report on cadbury submitted in the partial fulfillment of the requirement for the award of the degree of bachelors of business administration submitted by. Bcg growthshare matrix classifies different business units or products into 4 different categories like dogs, stars, cash cows and question mark. The growthshare matrix thus offers a map of the organizations product or service strengths. According to this technique, businesses or products are classified as low or high performers depending upon their market growth rate and relative market share.

Gcmmf gujaratcooperative milk marketing federation ltd group b12. The case of amul cooperative, india united nations research. Delft university of technology scaling up social businesses in. Thus if a company has 4 product lines and 10 products in each product line, than the product mix depth is 10. Normally, such products are about in balance in net cash flow. These classifications are based on the growth rate of the industry and the market share of the respective businesses which are relative to the largest competitor present, for that reason, bcg matrix. The boston consulting group bcg is a management consulting firm that helps organizations to make informed decisions from the business point of view.

The growth share matrix or product portfolio boston. The growthshare matrix is a chart that was created by bruce d. Bcg matrix of amul free download as powerpoint presentation. Bcg matrix of amul understanding the bcg martix analysis. Bcg matrix boston consulting group group analysis of companies sbu, product lines, products and services. Bcg matrix of amul products free download as pdf file. It is also the worlds biggest vegetarian cheese brand. It can have any variations within the product for form the product line depth. Bcg matrix of amul bcg growthshare matrix is based on the observation that the companys business units can be classified into 4 categories dogs, stars, cash cows and question mark based on combinations of growth rate and market share which is relative to the largest competitor, hence the name came in as a growthshare matrix. They introduced the growthshare matrix which is a designing and a planning tool that prepares graphical representations on the basis of a companys products and services.